Category: What, Where, Why?

Where did Afro Unicorns come from?

#afrounicorns #representationmatters A friend was looking for a card for her goddaughter and couldn’t find anything that sparked the love she was trying to give. Unicorns with straight blonde hair, fairies the same, animal cards not fitting the bill….again. So Afro unicorns and friends were born #afrounicorns! Children want and deserve to see themselves in […]

#notniche. What?!

As I continue the journey of learning about the greeting card business I have asked about how we pitch Karmuka. The resounding message is that we are ‘niche’ with limited appeal. Personally I don’t see how inclusivity is niche or limited. I believe it to be the opposite. My view isn’t just based on a […]

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