As I continue the journey of learning about the greeting card business I have asked about how we pitch Karmuka.

The resounding message is that we are ‘niche’ with limited appeal.

Personally I don’t see how inclusivity is niche or limited. I believe it to be the opposite.

My view isn’t just based on a feeling or some idealistic naivety. It’s based on actual life experience, 20 years of professional input, and lots of research.

As Sharmaine Lovegrove (Dialogue Books) said “…if you don’t have a diverse workforce or product, sooner or later you won’t exist”.

Exactly. Wake up people the future is now! Here are some lovely cards to echo that statement #notniche. Enjoy.